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Tectoy (known as Tec Toy before late 2007) is a Brazilian videogame and electronics company. They are best known for publishing and distributing Sega's consoles and video games in that country. The company stock is also traded at Bovespa. The company is headquartered in São Paulo.[1]

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Tectoy also made various Master System and Mega Drive derivatives targeting the low-income market. Those consoles don't have the cartridge slots, and games are recorded directly on internal memory. The most recent notable of those ones is the Mega Drive Portable.[2]