Anker is a brand that designs, develops, and sells consumer electronics. The company was founded in July 11, by Steven Yang, headquartered in China. The company is primarily known for its powerbanks and charging cables. Anker sells directly to the western market via regional web shops and Amazon Marketplace with the main target market like North America, Japan and Europe.
History[]
Looking to serve the market for high-quality, affordable replacement laptop batteries, Steven Yang started Anker in 2011 after previously serving as a senior software engineer for Google. Though he lived in California at the time, he moved to Shenzhen, China, to be closer to the supply chain. The development of operations was helped by the hiring of Dongping Zhao, who formerly served as Google's head of sales in China, in early 2012.
Recognizing a market for mobile charging devices, Anker switched its focus to smartphone battery chargers and wall chargers, which now make up a majority of its sales.
Anker maintains subsidiaries in California, Germany, the United Kingdom, Japan, and China, as well as contractors in South Korea, Kuwait, Saudi Arabia, and Romania.
Products[]
Anker's first products were focused on replacement laptop batteries. In 2012, it began shifting focus on devices for charging mobile phones. Anker charging devices use its PowerIQ technology, which detects the connected device, and automatically optimizes the current delivered. PowerIQ uses a chip to determine which devices are connected to deliver the highest power flow, which the device allows and as a result reducing the amount of time for a device to reach full charge. Most of Anker's products, including wall chargers and car chargers, include a special technology known as MultiProtect, an 11-point suite that protects devices from overheating, overcharging, and overcurrent.
Many of Anker's charging devices use various fast-charging technologies, such as Quick Charge. Anker was mentioned in 2015 as the leading brand of mobile chargers on Amazon.com.